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BrainFeed Solutions

Senior-led digital strategy and AI-augmented delivery for service businesses across AU, US and UK.

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Shopify Development

A Shopify development partner that ships.

Custom Shopify and Shopify Plus development for ecommerce businesses across Australia, the US, the UK, and beyond. Themes, checkout extensions, app integrations, and migrations — built to convert and built to scale.

Book a free 30-min consultationSee related case studies

The problem

Most Shopify stores are one workaround away from breaking.

Most ecommerce businesses start with an off-the-shelf Shopify theme and a handful of apps. It works — for a while. Then the store grows, the customisations stack up, the apps start conflicting, and the checkout experience breaks on mobile.

The real problem is rarely the platform. It is that Shopify development requires deep knowledge of Liquid, the Storefront API, checkout extensibility, and how your app stack interacts with the theme. Generic agencies and freelancers patch and workaround. The technical debt compounds.

We build clean, fast, maintainable Shopify stores — custom themes built from scratch or refined from existing ones, checkout extensions that actually work, integrations that do not break, and a migration path that does not lose your data.

What this includes

Everything that ships with a Shopify development engagement

Custom theme development

Built from scratch or refined from an existing theme. Clean Liquid, fast load times, conversion-focused layouts.

Checkout extensions

Custom Shopify checkout UI extensions, checkout rules, and payment customisations. Works with Shopify Plus.

App & API integrations

Connect your ERP, 3PL, CRM, loyalty programme, or custom backend. Built on the Storefront API or custom Shopify apps.

Shopify Plus migrations

Migrate from WooCommerce, Magento, BigCommerce, or another Shopify store. Products, orders, customers, and SEO redirects.

Performance optimisation

Sub-2-second LCP, 95+ Lighthouse scores. No bloated apps slowing the store down.

Conversion rate optimisation

Product page, cart, and checkout improvements informed by session recordings and analytics.

SEO setup

Canonical tags, structured data, sitemap, on-page optimisation, redirect mapping. Built in from day one.

Post-launch support

30 days of included support after launch. Ongoing retainer available for clients who want a long-term Shopify partner.

How we approach this

A structured Shopify build process.

1

Discovery & audit

1–2 weeks

We review your current store, your conversion data, and your goals. We scope the build to fix what matters and leave what is working.

2

Design & development

3–6 weeks

Theme development, checkout extensions, app integrations. You see working builds weekly — not a reveal at the end.

3

QA & optimisation

1–2 weeks

Cross-device and cross-browser testing, performance optimisation, conversion review. No surprises at launch.

4

Launch & support

Ongoing

Staged launch with monitoring. Post-launch support included. Ongoing retainer for clients who want a dedicated Shopify partner.

What you can expect

What a properly built Shopify store delivers.

95+

Lighthouse score on Performance, SEO, and Accessibility

<2s

LCP load time on a typical 4G mobile connection

4–10wk

Typical end-to-end build timeline from kickoff to launch

Plus

Architecture built for Shopify Plus from day one — no rebuild needed to scale

Common questions

Common questions about Shopify Development

Yes. Shopify Plus unlocks checkout extensibility, B2B features, and advanced scripting — we work with Plus regularly and build with it in mind even for standard plans, so scaling up later does not require a rebuild.
Yes. We handle product, order, and customer data migration, redirect mapping for SEO, and a full QA process before cutting over. Migrations are high-stakes — we take them seriously.
Yes, where needed. Most integrations are handled via existing apps or custom API connections. We only build a custom Shopify app when nothing off-the-shelf meets the requirement — they add complexity and maintenance overhead.
Depends on your situation. For most clients, we start from a clean base theme and customise heavily — faster than scratch, more flexible than tweaking a bloated premium theme. We recommend the right approach after reviewing your current setup.
Our Shopify retainers cover ongoing development work (new features, seasonal changes), performance monitoring, app updates, and conversion optimisation. Monthly scope, flexible based on what the store needs.

Want to talk about your Shopify project?

Book a free 30-min consultation. No pitch deck. Just a real conversation.

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