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BrainFeed Solutions

Senior-led digital strategy and AI-augmented delivery for growing businesses worldwide.

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Web Design & DevelopmentDigital Marketing & SEOWorkflow AutomationContent & BrandingOngoing Support & OptimisationShopify DevelopmentShopify MigrationShopify AI AutomationSaaS DevelopmentMVP DevelopmentMobile App DevelopmentWordPress DevelopmentShopify Development UAE

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Shopify Development

A Shopify development company that ships.

Shopify development services from senior Shopify experts, for ecommerce businesses across Australia, the US, the UK, and beyond. Custom Shopify and Shopify Plus work: themes, custom apps, checkout extensions, headless builds and migrations, built to convert and built to scale.

Book a free 30-min consultationSee related case studies

The problem

Most Shopify stores are one workaround away from breaking.

Most ecommerce businesses start with an off-the-shelf Shopify theme and a handful of apps. It works — for a while. Then the store grows, the customisations stack up, the apps start conflicting, and the checkout experience breaks on mobile.

The real problem is rarely the platform. It is that Shopify development requires deep knowledge of Liquid, the Storefront API, checkout extensibility, and how your app stack interacts with the theme. Generic agencies and freelancers patch and workaround. The technical debt compounds.

We build clean, fast, maintainable Shopify stores — custom themes built from scratch or refined from existing ones, checkout extensions that actually work, integrations that do not break, and a migration path that does not lose your data.

What this includes

What our Shopify development services include

Shopify theme development

Custom themes built from scratch or refined from an existing one. Clean Liquid, Online Store 2.0 sections your team can edit, fast load times and conversion-focused layouts.

Shopify consulting and technical audits

A fixed-scope review of your theme, app stack, integrations and checkout by a senior Shopify consultant, with a prioritised list of what to fix, what to leave and what it will take. Useful before a rebuild, a replatform or a change of agency.

Checkout extensions

Custom Shopify checkout UI extensions, checkout rules, and payment customisations. Works with Shopify Plus.

App & API integrations

Connect your ERP, 3PL, CRM, loyalty programme, or custom backend. Built on the Storefront API or custom Shopify apps.

Custom Shopify app development

Custom apps for a single store and public App Store apps, built on Shopify's GraphQL Admin API, with embedded admin screens where your team needs them.

Headless Shopify with Hydrogen

Hydrogen and Storefront API builds for stores that have outgrown what a Liquid theme can do, and a straight answer if yours hasn't yet.

B2B ecommerce development

Company accounts, B2B catalogs, volume pricing, payment terms, quantity rules and quick order lists, using Shopify's native B2B features.

Shopify Plus migrations

Migrate from WooCommerce, Magento, BigCommerce, or another Shopify store. Products, orders, customers, and SEO redirects.

Shopify speed optimisation

Sub-2-second LCP and 95+ Lighthouse scores. We trim app bloat, unused scripts and heavy media that slow the store down.

Conversion rate optimisation

Product page, cart, and checkout improvements informed by session recordings and analytics.

SEO setup

Canonical tags, structured data, sitemap, on-page optimisation, redirect mapping. Built in from day one.

Shopify maintenance and support

30 days of included support after launch, then an optional monthly retainer: theme and app updates, bug fixes, speed monitoring and new features.

Comparing Shopify agencies? See what good Shopify development services actually include - the nine types of work, what a complete engagement covers, and typical costs.

Rebuilding checkout logic now that Shopify Scripts are gone? See where each change goes: checkout UI extensions vs Functions - discounts, shipping and payment rules, validation, and what needs Shopify Plus.

Adding subscriptions, marketplace payouts or B2B invoicing? Read when to use Stripe alongside Shopify Payments - transaction fees, Shopify Plus, and the architecture that uses both.

Moving from WooCommerce, Magento or another platform? See our Shopify migration services - products, customers, order history and SEO redirects, planned before anything moves.

Losing hours to manual order, stock and invoice work? See our Shopify AI automation and integration services - Shopify Flow, ERP and 3PL integrations, and custom apps.

Deciding whether to go headless? Read Liquid vs Hydrogen: which one your store actually needs - cost, speed, app compatibility and checkout, compared.

How we approach this

A structured Shopify build process.

1

Discovery & audit

1–2 weeks

We review your current store, your conversion data, and your goals. We scope the build to fix what matters and leave what is working.

2

Design & development

3–6 weeks

Theme development, checkout extensions, app integrations. You see working builds weekly — not a reveal at the end.

3

QA & optimisation

1–2 weeks

Cross-device and cross-browser testing, performance optimisation, conversion review. No surprises at launch.

4

Launch & support

Ongoing

Staged launch with monitoring. Post-launch support included. Ongoing retainer for clients who want a dedicated Shopify partner.

What you can expect

What a properly built Shopify store delivers.

95+

Lighthouse score on Performance, SEO, and Accessibility

<2s

LCP load time on a typical 4G mobile connection

4–10wk

Typical end-to-end build timeline from kickoff to launch

Plus

Architecture built for Shopify Plus from day one — no rebuild needed to scale

Common questions

Common questions about Shopify Development

Nine kinds of work, in practice: store setup and configuration, custom theme development, custom Shopify app development, third-party and ERP integrations, checkout extensions, B2B and wholesale setup, platform migrations, speed and conversion optimisation, and ongoing maintenance and support. Most proposals quote a subset of these and leave the rest to be discovered later. A complete engagement also covers the process layer - discovery, written scope, QA, handoff and post-launch support - which is usually what separates a service from a developer.
It depends on scope. As a guide, theme customisation typically runs $2,000 to $8,000, a ground-up custom theme $12,000 to $30,000+, a custom Shopify app $8,000 to $50,000+, and a headless build $20,000 to $80,000+. We scope a fixed price against a written brief after a short discovery call; any quote that skips that step is pricing a guess.
Most builds run 4 to 10 weeks end to end: 1 to 2 weeks of discovery and audit, 3 to 6 weeks of design and development, and 1 to 2 weeks of QA and optimisation. You see working builds weekly, not a reveal at the end.
Yes. Plus adds the deepest checkout customisation, unlimited B2B catalogs with company-specific pricing, and deposits and partial payments for wholesale orders. We work with Plus regularly and build with it in mind even on other plans, so scaling up later does not require a rebuild.
Yes. We handle product, order, and customer data migration, redirect mapping for SEO, and a full QA process before cutting over. Migrations are high-stakes — we take them seriously.
Ask whether they build on Shopify's GraphQL Admin API rather than deprecated REST endpoints, whether they have shipped both single-store custom apps and public App Store apps, and who maintains the app after launch. The most useful answer is whether they will tell you not to build one: a custom app is something you own and maintain, so an existing app that does the job is often the better call. We build custom apps for a single store, such as ERP syncs, wholesale pricing engines and fulfilment workflows, as well as public App Store apps, with embedded admin screens where your team needs them, and we will say when an off-the-shelf app is the better answer.
Look for three things: live Shopify stores you can click through, a senior developer who will actually work on your project, and a written scope before a price. Ask how they would handle your theme, apps and integrations, and whether they would tell you when an existing app beats custom code. We start every engagement with a short discovery call and a fixed quote, and you work directly with senior Shopify developers rather than through an account manager.
Yes. A technical audit is a good first step if you're unsure whether to fix, rebuild or replatform. We review your theme code, app stack, integrations, checkout setup and site speed, and give you a prioritised plan with effort estimates. The plan is yours to take to any team, including ours.
Yes, when it's the right call. Headless with Hydrogen and the Storefront API makes sense for complex content, a React front-end team, or interactive product experiences a theme can't handle. It costs more to build and maintain, some theme apps won't work, and checkout still runs on Shopify, so for most stores a well-built Liquid theme is the better choice. We'll tell you which one your store needs.
Yes. Since April 2026, Shopify's native B2B features are available on Basic, Grow and Advanced as well as Plus: company profiles and locations, payment terms, volume pricing, quantity rules, quick order lists and up to 3 B2B catalogs. Plus adds unlimited catalogs assigned to specific companies, deposits and partial payments. We set up the B2B side, connect it to your ERP, and help you decide whether you actually need Plus.
Depends on your situation. For most clients, we start from a clean base theme and customise heavily — faster than scratch, more flexible than tweaking a bloated premium theme. We recommend the right approach after reviewing your current setup.
A monthly retainer covering Shopify maintenance (theme and app updates, bug fixes, checks against Shopify platform changes), speed optimisation and monitoring, new features and seasonal changes, and conversion improvements. Scope is set each month based on what the store needs.

Want to talk about your Shopify project?

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