Undoubtedly, the internet has kept people stuck to it like nothing else. However, sometimes the same internet can act as a distraction when you’re doing something significant like shopping for clothes for a function, perhaps? Imagine you fill your cart with everything that you will need for the function but just then happen to see the trailer of a web series you were waiting on forever! Who would you choose? The cart or your trailer? Most humans choose the latter and forget or abandon the shopping cart! This, here, exactly is what shopping cart abandonment is all about.
The abandonment could be for various reasons, not just a web series’ trailer alone! For example, a shopping cart abandonment occurs when a customer adds an item or product to their cart, only to abandon the transaction before it is completed.
Shopping cart abandonment is one of the most critical issues for online businesses to address. But, unfortunately, it’s impossible to completely prevent individuals from abandoning their carts before they’ve crossed the finish line and made a purchase. It’s not difficult, though, to improve your e-commerce experience to prevent and battle shopping cart abandonment, and in today’s piece, we’ll be looking at ten strategies to accomplish just that.
10 Ways To Reduce Shopping Cart Abandonment Rates
Simplify The Checkout Process
Occasionally, shoppers ditch their carts before reaching the checkout—abandonment of the cart. Customer desertion occurs when they abandon the checkout process. Another reason why online buyers quit the checkout process is its complexity.
People’s attention spans are decreasing. The checkout procedure is too long and confusing for most people, resulting in high cart abandonment rates. Making your checkout procedure as simple as possible will help you avoid this issue. Making a purchase shouldn’t be a hassle, but it should be. It’s important not to undervalue this challenge.
Remember that 70% of consumers won’t finish an online form with too many fields. So with each extra step in your conversion funnel, more potential customers will abandon it.
Streamline The Process Of Moving Between The Shopping Cart And The Store.
Customers want to swiftly add things to their shopping carts and return to exploring the rest of your collection as fast and conveniently as feasible. If you make your customers do too much work, they are less likely to buy the items they have in their shopping carts.
Make it easy for customers to add products to their shopping carts and return to the checkout page when they’re ready to buy. Some shops have also made it easier for customers to purchase by checking outright from the product page.
Add Progress Bars To The Checkout Page
Progress indicators are a great way of showing your customers their position in the entire checkout process and how far they still have to go to finish the transaction.
An almost completed progress bar might also be a visual reminder for buyers to keep going with their purchases. If customers see how much time and money they’ve already invested in your checkout, they may be even more compelled to complete their purchase.
Improve The Speed At Which Pages Load
Having a consumer who is unsure whether or not your company correctly processed their order is the last thing you’d want to deal with. However, having a page that loads quickly can help you meet your customers’ expectations for a quick checkout experience at your store. Not only will your clients be happier, but they will also be more likely to purchase other things from your website due to not having to wait as long.
Make Check-Out Alternatives Available To Guests
It is possible that placing the checkout behind a user wall will discourage new visitors to your site. To ensure that you are not eliminating any potential customers, allow customers to check out as guests rather than requiring them to create an account. For example, suppose you are looking to collect your visitors’ information for any promotional activity. In that case, you can ask your shoppers to save their information on the page that seeks confirmation.
Use Trust symbols To Build Trust.
Customers would always want to know how safe your store is when they enter sensitive information into the system, such as their credit card number and mailing address. Displaying essential security indicators and seals throughout the process is one method to enhance your customer’s trust in your platform. Using PCI-DSS compliance and other safety seals helps ensure customers that their personal and financial information will be protected throughout the order process.
Offer A Variety Of Payment Methods.
Providing only one payment option or limiting your customers to a small number of options can create unneeded barriers between you and them. Direct bank transfers, digital wallets, and credit cards are just some of the payment methods available to today’s consumers.
To guarantee that you’re not losing out on potential clients, it’s a good idea to support the most popular payment methods. In addition, consider allowing customers to use consumer financing alternatives for products with exceptionally high AOVs.
Have A Solid Return And Refund Policy
Since online shopping doesn’t give you the luxury to trial and test a particular product, the return and refund policy that a company endorses becomes all the more important. A firm return policy gives your consumers peace of mind when they buy from your store’s merchandise. To encourage customers to purchase, include a prominent link to your return policy near the beginning of the checkout process.
Incorporate Live Chat Support
Customers who prefer to shop in-store benefit from helpful staff members who help them locate things or answer their queries. Customer support options can be included in your checkout process to replicate this degree of care and attention. Allow customers to interact with a customer service professional in places where they are more likely to abandon their carts to keep them from abandoning their purchase.
Prevent Client Journey Highjacking
Ads for competitive products can be inserted into your website by traffic hijackers. Then, in order to convince you to abandon your carts, they employ specials to target and seduce your potential consumers.
As a result, you’ll see a rise in abandoned cart rates, as well as a decrease in the customer’s overall experience on your site. Most customers assume that the adverts you’ve inserted into your site are genuinely part of it.
Removing ad injections from your client journey can help you prevent customer journey hijacking. Additionally, this will help you increase conversion rates and prevent cart abandonment.
Conclusion
Abandonment of shopping carts is normal and happens whether we like it or not. There are plenty of things that incite your customers to do so. The hack to reduce shopping cart abandonment rates lies in your own hands. By following the above steps, you can make the needed changes and keep monitoring the performance of shopping cart abandonment rates!.
