Content Marketing is a commitment, not a campaign.
Jon Buscall
You can hire the best team for sales, marketing, finance, etc., for your business, but everything else is useless if your content doesn’t excite your audience. The way you throw your content out there significantly impacts how your audience perceives your brand. As Bill Gates has said, Content is the King- this is true! When you create various forms of content, whether in a video or a textual form, it all comes down to how you market it. Marketing does not mean selling your content. It simply means how well your digital marketing content ideas can spike attention in your audience!
What is Content Marketing?
Content marketing is a long-term approach that aims to create deep relationships with your target audience. Through content marketing, you aim to deliver high-quality material that is highly relevant to them consistently.
When they finally make a purchase, you already have their loyalty. They will choose to buy from you since your content would have made them believe that your products/services are better than the alternatives offered by your competition.
Content marketing is more about how your audiences feel, how well they bond with your brand through your content. It is all about how well you can put your content out there!
10 killer content marketing ideas for your business
When your content marketing strategies are on point, leads and sales are just one step away. Every business/personal brand needs to start focussing on developing a rock-solid content strategy so that it can stand out from its competitors. Here are a few killer content marketing ideas that can help skyrocket your business:
1. Blogs/Articles
Writing blogs/articles can literally up to your game by cent percent, provided that the content of your blogs is unique and meaningful. Having blogs on your website may seem a little old-school, but fortunately, blogging does wonders for your brand because if you follow proper SEO for your blog, google recognizes it and ranks your site higher through your blogs.
You can also publish blogs on other websites and link them back to your website. This is called Guest Blogging. Guest blogs will increase the traffic to your website and help you generate probable leads!
2. Create problem-solving content
Prioritize the creation of material that solves problems. Often, businesses are seen working on content that will increase the traffic but fail at providing conversions. Alternatively, they also engage in coming up with new products without offering enough context. What brands can do instead is focus on what their target audience wants. Develop use cases to demonstrate how your company provides successful solutions, interview successful customers or create excellent demos that potential prospects can try out before contacting you. Facilitate the process by bridging the gap between your service or product and the actual result for your target client’s business.
3. Take inspiration from social media trends
Social media platforms are a treasure of what your audiences want and what are their problems and concerns. Facebook, LinkedIn, and Quora are full of groups that can help you determine who your target audience can be! Just a few minutes of research can help you better understand the problems your potential consumers may be experiencing. After that, you’ll be able to address those concerns in your content.
4. Reuse and Repurpose Content
Consistency in creating and sharing information is a major challenge for marketers across all industries. High-quality content creation takes time, but it is something that every company should aim for. Repurposing your old material is a terrific approach to distributing high-quality content when you are either short on time or just out of fresh ideas. Repurposing current material in a new format can save you time, broaden your audience, and keep Google pleased all at the same time. Determine which format works best by looking at the content that has received the most engagement.
5. Get going on email newsletters
Email newsletters are highly underestimated but one of the best ways to get your content marketed. Through newsletters, you can talk to your customers directly, which is probably the best part about newsletters.
According to the Content Marketing Institute, 83% of B2B companies use email newsletters for marketing their content effectively! However, just because newsletters are effective doesn’t mean you use them extensively. Nobody would like to receive a dozen emails a day from the same person. You need to go slow and personalize each email to ensure that your audience reciprocates your emails. Make a catchy and creative newsletter, and you are good to go!
6. Push your audience’s emotional buttons
Successful content marketing relies on the use of emotion as an essential factor. Try to push the emotional buttons of your readers no matter what type of content you’re creating. You can choose to create content that inspires, amuses, induces fear of losing out, or arousing curiosity in them. Look at the most popular social media posts and blogging pieces- you will see that many of them have emotional headers and content.
7. Highlight expertise
Content serves various purposes, from establishing your authority in your field to promoting your products and services to improving your search engine rankings. You can smartly combine all of these things into a single piece. Instead of merely bragging about your company or products, use the content as a vehicle to educate and talk about your expertise. Taking a broader view involves looking at issues that affect your audience and the industry as a whole. This helps with SEO since you can rank for more terms, but it also helps you create trust because it indicates you are competent in offering answers.
8. Distribute your content wisely
Of course, content creation is important. But what is the point of creating content that isn’t segregated into appropriate channels? You cannot achieve the desired results until you have a proper content distribution strategy in place.
Discover where your targets gather online while you conduct demographic research. Content distribution data can come from various sources, including YouTube comments, email newsletters, influencers on social media, and the trends they follow.
9. Make use of statistics and data
Numbers are always attractive. People these days want to know numerical proofs of everything. Your prospective clients will look forward to working with you when your content speaks about certain case studies with specific statistics and exciting data about the industry. When you hire a content marketing agency, they take up is responsible for the hustle of gathering data and relevant statistics. Hence, you can do what you are best at while the agency takes up the responsibility of generating some amazing digital marketing content ideas!
10. Partner with Influencers
By collaborating with influencers on content development, you’ll be able to reach a wider audience with your brand’s distinctive message. Instead of outsourcing your content creation, you may team up with the proper type of influencers who complement your brand and develop content that can be used for promotion.
Influencers employ a variety of channels, depending on the sector. While for certain influencers, blogs and other industry journals will be more important, for others, social media channels such as Instagram and Twitter will be key factors.
Content marketing is a consistent process that takes time and a lot of effort. It is definitely not a one-time thing. The internet’s influence on how we locate and service clients continues to grow. Even though new marketing strategies and technologies emerge all the time, content marketing remains the most effective means of building and maintaining an audience.
