Which social media platforms should you use for your business?

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4.2 billion people, according to Statista, use social media platforms every day. As a result, it’s no surprise that we use these platforms to buy something and engage with brands. It’s worth it for a business to invest in social media because 54 percent of people use it for product research, browsing, and buying. It’s up to you, though, to decide which social networking platforms you want to utilize.